AriMadi
AriMadi is an organic plant-based hair care line based in New York. Small business owner Ariel Johnson wanted to create a product that was healthy for all hair types; after having her first baby girl and seeing the harsh chemicals found in common hair products Ariel decided to create her own hair care line with clean and natural ingredients.
THE BUSINESS: AriMadi
Target Market : Natural Hair Care Enthusiasts
Role: Logo Design and Product Packaging
The Process
After having our discovery call I take notes from that call and come up with a few ideas for the brand.
-We discuss the brand's color palette and why each color was chosen.
-Typography options
-Illustrations were also created for this brand.
Colors that symbolized cleanliness and nature was a must-have. The colors chosen also had to pair well with the dark tones of the women that would be the face of the brand.
The Concepts
Three concepts were provided and discussed with the client. Each concept gave off a different look and feel for the brand.
Product
Package Design
Primary Logo
Submark
Secondary Logo
